Sunday, 3 February 2013

LEVERAGE AN SEO-BASED TABLE OF CONTENTS

When writing a blog post, one of the first things you should do is start with SEO in mind. Choose a topic for the post, then use the strategy above using the Google Instant Search Suggestion Tool, and come up with several bullet points to discuss. Start off by making a list of these bullet points. Then wrap them in header tags (usually h1 or h2), and put a paragraph of information below each one, and perhaps a picture of video.
This post is the perfect example of this process. Before starting this post I chose a topic (SEO for WordPress), and I outlined 10 strategies. I then broke them into 5 on-page seo tips, and 5 off-page seo tips. This allowed me to break this post into 2 guest posts rather than just one.
My first draft of this post was nothing more than a title, a graphic, and 5 bullet points. Then I previewed the post. From there I simply wrote a paragraph or two under each bullet point, and then previewed the posts again. Then I styled each bullet point with a h1 header tag to separate the points, and added a picture to a few of the paragraphs to give the post more value.
The reason this is an SEO strategy is because Google will see the post, and see your main header points, and will give them more value in the blog post. So if you use good keyword phrases that people are searching for, then you have a great chance of getting ranked well in Google. A good example of this strategy in action is this post here.

These first 5 on-page SEO tricks are just the beginning. Click the link below to read the second part of this article where we focus on the most important part of the process.

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