Every year SEO gets
more complicated as Google rolls out updates and changes the rules. This
is especially frustrating for small business owners who don't have the
time or resources to stay current in, what they believe to be, an
esoteric and confusing industry.
Here are seven small business SEO tips to help earn more business through traditional organic search rankings.
1. Onsite SEO is Necessary But Not Sufficient
Yes, optimizing title tags, site structure (keep it flat) and
load-speed are important. Many experiments have shown these elements are
in the Google algorithm.
Don’t obsess. Hire someone to run an assessment and tune up the site;
then move-on. Far too many small businesses get stuck at the starting
line.
2. Website Content & Experience Are Critical
We have...